Even businesses who have talented writers generating content for their sites have slumps. When you are in a pinch for ideas, here is a good list to refer to. This includes key point to include, and what not to.
Announce new products and special offers. Create a lengthy list of blogs about why your clients do business with you. Each selling point will make an article. Talk about why your services or better quality, which can include being American made, bulk buying to pass on savings, stuff like that.
Create employee profiles as well as detailed reviews of products. provide buying guides or provider lists for your products. Share personal stories with everyone, as well as customer testimonies. Create an FAQ list that answers questions individually.
News news news: any single news item that in any way relates to your industry: summarize it and share how it affects you, or your opinion. Company news: this covers more than you think on the surface. Anniversary, added a staffer, moved offices, got a new copier (ok I'm exaggerating there), but trivial is fine. Other ideas: Any charitable contributions or activities you or your staff are involved in, received an award, new strategy, new behind the scenes software or improved efficiency, speaking at ANY event, conduct a survey and announce results, attending a seminar or further education of staff, new significant clients.
You should try to include things like what to avoid or what not to do. You can recommend companies that you work with. Don't be afraid to look at your competition. It can give you ideas, and there is nothing wrong with it. Create top 5 lists or top 5 mistakes....lists are good.
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