Rolling Out A New Slogan For The Queensland

A really growing tourist area of the world is the Queensland of Australia, and Australia has good success marketing this area to the people. They have so much sunshine that the area has long been called the Sunshine State. In addition to the sun this means they don't have much rainy weather which makes it a fantastic tourist destination any time of the year.

In an attempt to further boost tourism, Tourism Queensland, will be unveiling their latest slogan for the region at an event to take place on the Gold Coast. The new saying, designed to take the place of the old one, Where Else But Queensland, is going to help express the true nature of the region with the new tagline, Queensland, Where Australia Shines. This is truly a much better slogan.

You might think changing a slogan won't be very impactful but when you realize there will also be four million dollars invested in this campaign, then you know tourism will get a big boost. This region will get some additional attention when Oprah comes to visit. This will be a global campaign, comprehensive in it's scope to reach out and encourage people to come.

This region should recieve more visitors as it has fantastic beaches and weather which makes it a wonderful destination for tourists. This area also contains the Great Barrier Reef and the Daintree Rainforest so it has a fantastic natural importance also. The new slogan is a good informant for the visitors to tell them not only about the Queensland with all it sunshine but also about the natives who live here. There will also be new brand campaigns launched for the Sunshine Coast, Tropical North Queensland, Gold Coast and Brisbane in the year to come.

The unveiling of the new face for Australia is being done along the gorgeous Gold Coast. There are many people who feel that it is definitely time for the new slogan as the current one has been in use for promoting the Queensland for twelve years. So the time for a change is now, and it will present a fresh appearance for those around the world as they think about this region full of beauty.

To discover details regarding Gold Coast hotels go to goldcoastinformation.com to locate attractions and accommodations in this wonderful region. You can also locate Broadbeach apartments at goldcoastinformation.com. There are professionals available if you have questions.